The WCHA Conference Coordinating Committee is hosting the 2027 Winter Highway Conference on January 12-14, 2027, at the La Crosse Center in La Crosse, WI.
We are looking forward to seeing you there!
Subject to change
ATTENDEE REGISTRATION INFORMATION:
| Registration Rates | Before and on 12/4/26 | After 12/4/26 |
| County & Associate Members | $295 | $395 |
| Non-Member of WCHA | $395 | $495 |
| Member Spouse/Guest* | $195 | $295 |
*To register a Spouse/Guest, contact Todd Every at tevery@wiscohwy.org
Registration Deadline: December 18, 2026
All attendees and spouse/guests will be required to be registered to participate in any function of the conference. Name badges will be issued and must be worn to attend all functions, including conference areas, social areas, and events. If you are not wearing your name badge, it will be assumed you have not registered for the conference.
Registrants MUST be signed in with active memberships to receive member pricing. Please email info@wiscohwy.org if you have trouble accessing your account.
Cancellation and 100% refunds (by written request) must be received by December 18, 2026. After this date, cancellations will not be refunded.
NOTE: County Member and Associate Member Registration is separate. Please read carefully to register for the correct ticket type.
SPONSORSHIP INFORMATION: The WCHA invites our Associate Members and corporate partners to sponsor events throughout the conference. All sponsorship opportunities include company logo featured prominently on printed signage, in welcome slideshow, and in our printed conference program. Event Sponsorship opportunities include: Exhibitor Networking & Group Welcome (Tuesday 4:30 P.M. – 7:00 P.M.) Bottoms Up Beer Cup Magnet with Company Logo (Tuesday 4:30 P.M. - 7:00 P.M.) Breakfast (Wednesday 6:30 A.M. – 8:30 A.M.) Refreshment Breaks (Tuesday P.M., Wednesday P.M.) Lunch (Wednesday 12:00 P.M. – 1:00 P.M.) Networking Hour (Wednesday 3:00 P.M. – 4:00 P.M.) Entertainment (Wednesday 4:00 P.M. - 6:00 P.M.) Keynote Speaker (Tuesday Opening Session) Lobby Monitor Sponsorship (Entire Conference) |
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VENDOR INFORMATION:
Registration Deadline: December 18, 2026 **Included with the booth fee is one conference registration, pipe and drape, 1 table, two chairs, and one - 110 V circuit. Note: All people working the booth areas must be registered for the conference. A booth ticket includes one registration to the conference. You may add on additional booth attendants at the attendee rates in this registration form by selecting "Add Guest" while registering. Cancellation and 100% refunds (by written request) must be received by December 18, 2026. After this date, cancellations will not be refunded. Exhibit Hall Information:
Please see indoor booth layout here. Location preferences can be selected during registration. |
HOTEL INFORMATION
We have room blocks at hotels close to or adjoining the La Crosse Center, all at the prevailing government per diem rate. Please click on the link below to see details for each hotel offered. Please note that the hotel cutoff date varies per hotel during the week of December 13th, 2026.
QUESTIONS? Please contact Todd Every, WCHA Deputy Director |
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