NEW LOCATION! The WCHA 2026 Winter Highway Conference will be held January 13-15, 2026 at the La Crosse Center in La Crosse, WI. We invite you to Connect and Collaborate with us in a new city!
ATTENDEE REGISTRATION INFORMATION:
| Registration Rates | Before 12/5/25 | After 12/5/25 |
| County & Associate Members | $295 | $395 |
| Non-Member of WCHA | $395 | $495 |
| County Member Spouse/Guest | $195 | $295 |
Registration Deadline: December 19, 2025.
All attendees, including spouse/guests, are required to be registered to participate in any function of the conference. Name badges will be issued and must be worn to attend all functions, including conference areas, social areas, and events. Individuals not registered for the conference will not be admitted and/or asked to leave any event area. If you are not wearing your name badge, it will be assumed that you have not registered for the conference.
Registrants MUST be signed in with active memberships to receive member pricing. Please email info@wiscohwy.org if you have trouble accessing your account.
Cancellation and 100% refunds (by written request) must be received by December 19, 2025. After this date, cancellations will not be refunded.
All information regarding sponsorships and exhibiting, including pricing, exhibitor show map, and schedule can be viewed in our prospectus below:
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Sponsorship Registration Opening in Early November | Exhibitor Registration Opening in Early November |
HOTEL INFORMATION
We have room blocks at hotels close to or adjoining the La Crosse Center, all at the prevailing government per diem rate. Please click on the link below to see details for each hotel offered. Please note that the hotel cut off date varies per hotel during the week of December 16th, 2025.
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QUESTIONS? Please contact Todd Every, WCHA Deputy Director |
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